Launching a Roblox-based universe called Nikeland intended to be a free immersive sports space where users can interact with one another and participate in free sporting events.Apart from filing several patents regarding plans of selling virtual apparel and footwear, Nike has already established a strong presence in the metaverse by: Nike has been really supportive and enthusiastic about Web3 and the metaverse. Gucci, a luxury fashion brand known for its innovation, has opened “Gucci Town” in Roblox and established partnerships with Zepeto and Superplastic. Adidas, on the other hand, has collaborated with Bored Ape Yacht Club (BAYC) for its first NFT collection, “Into the Metaverse,” and has acquired virtual land in The Sandbox metaverse. Nike has been particularly enthusiastic about the possibilities that the metaverse offers, filing patents for virtual apparel and footwear, and even launching a Roblox-based universe called Nikeland. With their respective strategies, these brands are redefining the intersection of fashion, technology, and customer engagement. Nike, a pioneer in its field, has already established a strong presence in the metaverse, while Adidas and Gucci are not far behind. The concept of Web3 and the metaverse has piqued the interest of these global giants, prompting them to venture into this uncharted territory.

In an era where technology permeates every aspect of our lives, leading brands like Adidas, Gucci, and Nike are exploring new territories in the digital realm.

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